Some insight into the process...
Bentley - the epitome of all things luxuriously British , is premiering it’s first fragrance and fashion photographer Per Zennstrom was entrusted with shooting the visual for this campaign. Set on a rooftop overlooking the British capital the image is an amalgam of those elusive and subtle qualities that has turned Great Britain into Cool Britannia.
How do You make an omelette without breaking the egg?
How does an iconic brand like Bentley project attitude, relevance and energy while still respecting it's heritage? Those where the questions that swirled around while we discussed the image that I had the pleasure to shoot recently for the premiere of Bentley’s first fragrance.
Creative Director Torsten Birk-Schöps at KeKo envisioned a chic and timeless scenario where the London skyline was prominently displayed along with a Bentley Continental GT Coupe which was treated somewhat unceremonious, much like an umbrella, casually carried under the arm.
Male model Vegard, represented by Modelwerk took on the role of the eternal british gentleman - minus the bowler, projecting that effortless and timeless british chic that we all have come to aspire to.
Christian Stemmler, a longtime collaborator brought his styling expertise to the table, and Jochen Pahs was responsible for the grooming.