Model Michaela Bodenmiller starrs in a red, white and blue short film for luxury cashmere label Stephan Boya
PAPER - CREATIVITY STARTS HERE
Fashion designer Michael Sontag doesn’t sketch, draw or otherwise put his ideas down on paper before getting to work on his designs. Instead he intuitively and very much hands-on starts draping the fabric directly on his model - like a sculptor working with steel, glass or stone.
It’s his hands that are doing the work, directly manipulating the raw materials. The shapes are born directly from underneath his hands moving over a body and it’s this approach that leads to the fluidity, intimacy and movement of his pieces.
In this collaborative project Hahnemühle Fine Art Paper serves as his raw material. Folding, draping, moulding and ripping the paper he is creating instant and very short lived designs that only live long enough to be recorded on a computer chip in a camera.
It’s a very poetic mix of fashion, performance and semi-scientific research.
DIGITAL - WORK, PROCESS & IMAGINATION
This performance and dance-like piece is documented and digitalized by fashion photographer Per Zennstrom. Even though the resulting sculptural shapes are physical objects consisting of real paper they will only live for an instant, barely enough to be recorded and preserved in digital form before they are gone.
The digital output of Michael Sontags work is then presented on stage at Photokina, in theform of a fashion photo-shooting/performance which in many ways is a digital "reflection" and re-enactment of the first analogue session.
PAPER - THE END
As the process and performance nears the end the resulting images are again migrating back to the original media - paper. Large format prints from the photo shooting will be printed out on printers in plain view of the visitors...
Luxury cashmere label Stephan Boya introduces Mikaela B. in this video presenting their latest collection.
In this short movie fashion designer Micahel Sontag shares his thoughts on fashion, draping the fabric and the "process".
Fashion designer Michael Sontag doesn’t sketch, draw or otherwise put his ideas down on paper before getting to work on his designs. Instead he intuitively and very much hands-on starts draping the fabric directly on the model like a sculptor working with steel, glass or stone.
It’s his hands that are doing the work, directly manipulating the raw materials. The shapes are born directly from underneath his hands moving over a body and I imagine that it’s this approach that leads to the fluidity, intimacy and movement of his pieces.
Looking through his past collection I’m struck by the undeniable singularity and focus of his vision. It’s an understated and quietly luxurious woman, always in movement where the colors and textures always are at the forefront.
There are no wild prints or frills - just the fluidity of a luxurious fabric and it’s interaction with a moving body underneath, very much like dance...
Photographer & Director: Per Zennstrom
Director of Photography: Björn Jonas
Hair & Make-Up: Henriette Höft @ Blossom
Soundtrack: Riley Zennstrom & George Cunning
A special thank You to: Magnus Reed & The Apartment, Kathrin Limburg Production
Thank You to: Blue Media Veranstaltungstechnic
... a reportage by Deutsche Welle TV on some recents video projects of mine.
Fluorescent tubes and street art mixes with high fashion This fashion project was revealed on Jan. 19th. during Berlin Fashion Week 2012 and consisted of a multi-projector, site specific video installation, (outside in the streets as well as inside the chic nightclub Tausend) plus a traditional print campaign. Aiming to merge the label Marcell von Berlin's confident & edgy fashion DNA with the city's unique and gritty street-art sensibility we decided to integrate already-in-place art pieces by Olafur Eliason & JR into our project. The layering our fashion narrative on top of their work resulted in productive clashes of imagery and a unique and very urban texture which suited the labels temperament very well. Integrating all aspects of this project, such as Print, Digital, Video, Event & Marketing into a cohesive whole, the idea was to offer a tech-savvy and marketing-effective edge to the label which was showing a collection for the first time and demanded something edgy and high-energy. ... an example of this thinking: The promotional event at Bar Tausend was treated more as a street-art installation where we re-cycled imagery and video from the still campaign. Chasing our own tail so to speak... A "fluorescent cube" was a central element which appeared in every part of this project and offered a visual "red thread" that held everything together. The cube was built with of-the-shelf material from any hardware store and literally held together with tape. Contains some light nudity, nothing to worry about... Director: Per Zennström Director of Photography: Björn Jonas Stylist: Diana Nagler Hair & Make-Up: Ilka Jänicke Line Producer: Kathrin Limburg Model: Jenny Strahl VSX: alterschwede.se Location: CarLoft Berlin
Sunkissed beauty Corinne @ Elite Hamburg in a clean & chic fashion video for contemporary luxury brand Stephan Boya.
- a movie by Per Zennstrom & Björn Jonas
"Born For Fame" is a video installation by fashion designer Marcell von Berlin, that premiered his first collection during BerlinFashion Week, jan. 2012.
Merging his confident & chic fashion DNA with Berlins unique street sensibility the designer has developed a very personal look that appeals to modern urban women.
Director: Per Zennström
Director of Photography: Björn Jonas
Stylist: Diana Nagler
Hair & Make-Up: Ilka Jänicke
Line Producer: Kathrin Limburg
Model: Jenny Strahl
Location: CarLoft Berlin
Teaser for fashion designer Marcell von Berlin's upcoming video installation, during Berlin Fashion Week jan. 2012 where nordic model jenny Strahl channels her inner Marilyn Manson, wearing nothing but white contact lenses... Shot at the ultra-chic CarLoft Berlin where You take Your car into the elevator and park on Your balcony we managed to raise some eyebrows when we un-intentionally set of the fire alarm with our smoke machine ; )))
Much lauded designer duo Altewai.Saome provided the graphics from their current SS 2012 collection which were then projected onto the face of new face Sally @ Mika's in this experimental beauty short...
This short movie was produced at a recent event hosted by Leica & Goecker Sweden, where I was invited to talk about my images and my experience with the Leica S2 system, and also do a quick "public shooting"
Hair & Make-Up by Sofia Lewandrowski @ ArtOfficial
Cameras: Mats Levfert & Daniel Rudeland
Swedish designer duo Altewai.Saome is busy rewriting the swedish fashion narrative with their supremely confident take on modern urban chic. A feat which is even more remarkable since they have only 3 seasons under their belt.
Hair: Tony Lundström / Mika's
Make-Up: Sofia Lewandrowski / ArtOfficial
...this video piece is 1 of 3 distinctive components in a multi-media collaboration with designer Michael Sontag for a fashion photography event initiated by iconic camera manufacturer LEICA for Berlin fashion Week 2011.
Occupying the space where art, photography and digital technology meet and mix this event makes use of both the latests digital technology such as QR codes as well as re-assuringly old-school technology such as flyers on the street...
Video by: Per Zennström / www.perzennstrom.com
Stylist: Christian Stemmler / Bigoudi
Hair&Make-Up: Tony Lundström / Mika's
Model: Nastasia / Viva
Sound: Juliana Hodkinson
Solar flare imagery: NASA
... the behind-the-scenes/making-of my interactive, multi-media event hosted by Leica, making use of QR codes. Berlin Fashion Week July 2011
Tough & chic Berlin men's label SoPopular has a definite street edge that I tried to capture in this teaser for their collection 2012. I liberal sprinkling of dry ice helped set the mood and model Leebo @ Viva projected an effortless chic.
Did I mention that Blade Runner is my favorite movie ever...
Welcome to my first foray into the exiting world of webinars and on-line screen-casting. This is a very, very loooong (2 hrs.) screen-cast & documentation of my conversation with the students at BTK, courtesy my artist / photographer collegue Andrej Glusgold.
Please excuse the somewhat amateurish delivery and consider this a BETA test of sorts...
This is a video-about-a-book that I produced/shot/directed/edited on my kitchen table in conjunction with the release of my sister Maria Zennström's celebrated debut novel "Katarinas Sovjetiska Upplevelser" at Bonniers.
In swedish only !!!
This is really an amazingly beautiful text...